Creating brand momentum on a global scale

DRAX / Elimini

How MSQ's joined-up thinking built an unknown brand and its emerging category simultaneously – from zero to $80M pipeline.

Juniper Networks

How MSQ's joined-up thinking transformed AI networking promises into immediate business impact, with a 40% increase in orders.

Unilever / Lifebuoy

How MSQ's joined-up thinking transformed heritage authority into cultural relevance, and +43% sales growth.

Mack Trucks

How MSQ's joined-up thinking turned declining market share into 26% growth and America's biggest truck waitlist.

Mars Wrigley / Orbit Extra Freedent & Yida

How MSQ's joined-up thinking reversed category decline and established the fastest-growing brand in Mars' portfolio.

Kenvue / Neutrogena

How MSQ's joined-up thinking helped a legacy brand reclaim #1 market position with a new generation.

Perrigo / Opill

How MSQ's joined-up thinking launched America's first over-the-counter birth control pill as a category-defining brand.

VodafoneThree / SMARTY

How MSQ's joined-up thinking turned a price challenger into a culture brand, with +64% customer base growth in a declining market.

Very

How MSQ's joined-up thinking repositioned Very from competing on price, to winning on brand with best-ever EBITDA growth.

Zalando

We developed a global strategy, featuring new partnerships and digital-first innovations, to showcase Zalando’s values and increase brand love.