Creating brand momentum on a global scale

Heineken / ABC Reserve

Known for its legendary ‘Extra Stout', Cambodia’s #1 premium stout beer, ABC, wanted to inspire current consumers while attracting new audiences.

Unilever / Lifebuoy

How MSQ's joined-up thinking rejuvenated a 130-year-old icon into a modern skin hygiene authority.

Marketreach

Our new unified brand platform ‘Mail Unleashed' helps Royal Mail authentically communicate the benefits of direct mail, showcasing its potential as a marketing channel and how it contributes to a circular, regenerative economy.

Mars Wrigley / Orbit Extra

How MSQ's joined-up thinking transformed category decline into the fastest-growing brand in Mars' portfolio.

Kenvue / Neutrogena

How MSQ's joined-up thinking helped a legacy brand go for gold and reconnect with zillennials.

Perrigo / Opill

How MSQ's joined-up thinking launched America's first over-the-counter birth control pill as a category-defining brand.

VodafoneThree / SMARTY

How MSQ's joined-up thinking transformed a price-led challenger into a culture-shaping brand.

Very

Finding Our Flamingos: How MSQ's Joined-Up Thinking Transformed Very.

Which?

In an age of uncertainty and misinformation, consumer champion Which? has a more important role to play than ever. We helped showcase their credentials by developing a major new brand platform that got them closer to a broader range of customers.

Zalando

We developed a global strategy, featuring new partnerships and digital-first innovations, to showcase Zalando’s values and increase brand love.