Which?

Our ‘Get Answers' brand campaign showcased the breadth and depth of free, accessible, and expert advice offered by Which?, from where to find cheaper train tickets to how to appeal a parking ticket. From how to recover money after a scam to what plants gardeners need to attract bees. 

The campaign captured a snapshot of modern Britain, demonstrating that Which? has the answers to everyday life questions, no matter how big or small. Our platform formed part of a major brand refresh for Which?, which also included a redesigned logo, website and employee experience.

Our campaign continued with a series of special ‘Home of Answers' builds, covering the UK in a variety of eye-catching fly poster QR codes, where people were able to scan and ‘get answers’ to those burning everyday life questions. 

We created a number of clever contextual activations, such as a giant parking ticket in Mare Street, a London hot spot for parking fines, a lego QR code on Southbank pointing to family day out advice, a ‘living' QR code made of real moss on the way to the Chelsea Flower Show, and a UV QR code in Old Street giving night owls advice on tackling insomnia. We even used Ai to ‘take over' the Walkie Talkie building to campaign about mid-contract prices rises from broadband providers.