Joined-up Thinking from across MSQ

MSQ's Big Cannes Lions 2026 Review

Now the dust has firmly settled on Cannes Lions 2026, a cast of MSQ leaders looks beyond the knee-jerk reactions and reflects on what the industry will truly take forward from this year's festival.

Le Club MSQ 2026: All the Insights on What Happened

One week. One club. A lot of Joined-Up Thinking. For two days in June, we hosted the conversations that mattered; on AI, value, creative intelligence, and what it actually takes to build brands that move.

MSQ’s Alternative Model For Modern Marketers

With 10 agencies under one P&L, a growing US footprint, and a creative-media-AI fusion that defies silos, Chief Executive Peter Reid is challenging the legacy holding company model head-on.

MSQ: Built For The Now

The marketing services industry is undergoing a messy, accelerated reset. MSQ Executive Director, Kate Howe, discusses client-centricity in an AI world.

MSQ Launches MSQ Asia Week

MSQ Asia Week brings together senior marketers and business leaders for two days of open, forward looking conversation about what it actually takes to grow in this market – whether in consumer or B2B markets.

MSQ brings together Freemavens and The Forge to launch new global growth consultancy 

Introducing Forge, a new impact-driven growth consultancy created through the integration of two of our established insight and strategy businesses, Freemavens and The Forge.

Harnessing the Power of Rituals: Key Insights from MSQ's London Documentary Screening

A recap of how MSQ's groundbreaking "Ritualized" research came to life through expert insights and live AI demonstrations at LinkedIn's Experience Centre in London.

“Me-Time Rituals”: The Antidote to our Always-on, Always-consuming, Always-optimizing Culture

Every January, we collectively engage in an annual conversation about self-improvement, but months later these new activities and routines have vanished from our lives. Why do some activities stick, becoming permanent fixtures in our lives, while others fade away? Enter, Rituals.

Big Spaceship Returns to Big Spaceship Name After Realising SPCSHP Was “Kind of Hard to Say”

After careful consideration, market research, and watching what happened to HBO Max, our creative agency SPCSHP announced today it will return to its original name: Big Spaceship.

MSQ Expands Further into Americas with Acquisition of Atlanta-based Arke

The acquisition accelerates international digital experience and tech powerhouse – MSQ DX – in America, building further scale and capability to support MSQ’s market-leading multi-disciplinary offer.

New Digital Impact Company MSQ DX Launches to Measure Success by Client Outcomes, not Deliverables

Formation of MSQ DX brings together over 500 experts to prove organisations stand or fall based upon their digital experience.

MSQ Appoints Former Wavemaker CEO and Mother's Head of Media to Accelerate Media Growth

Paul Hutchison (‘Hutch’), joins the team as the newly-created dual role of Global CEO of full service media agency, Walk-In Media, and MSQ’s broader cross-agency global media proposition, MSQ Media.