Joined-up Thinking from across MSQ

MSQ in North America: “We Want to Hold People’s Attention, Not Just Catch It”

MSQ North America made quite a bit of progress in 2024, and as we look ahead to this year, MSQ NA President Aaron Lang chatted with Little Black Book about what’s still to come and “delivering creative magic”.

Industry heavyweight Rebecca Crook joins as CEO of MMT and 26 DX

Rebecca will also work closely with the broader MSQ group, in particular the leadership team at UDG, which, when combined with MMT and 26 DX, provide MSQ with a digital experience and tech powerhouse.

MSQ and Elmwood Appoint Ambrish Chaudhry as Head of Strategy for Asia to Drive Regional Expansion

The appointment of seasoned brand strategist Ambrish Chaudhry will lead efforts to deepen the strategic offering across brand design, content, and communications, driving growth for the group’s rapidly expanding client base in Asia.

MSQ Acquires 350-Strong German Customer Experience Agency UDG to Create Pan-European Digital Powerhouse

The transformational move unlocks significant international and client growth opportunities, and provides MSQ with further momentum and a scaled platform for growth across Europe.

Kate MacNevin joins as Global Chief Executive Officer of Stein IAS and Executive Chair of MSQ B2B

McCann Worldgroup and industry vet Kate MacNevin is welcomed as Global CEO of Stein IAS and Executive Chair of MSQ B2B, leading all aspects of MSQ’s award-winning Stein IAS global business and building the group’s B2B offering across the globe.

MSQ/Sustain at Climate Week NYC 2024: A Showcase of Client Initiatives Driving Global Change

This year, MSQ/Sustain experienced its busiest Climate Week NYC yet, with five clients driving change towards a sustainable future.

You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten

Pharma customer experience trailblazer and digital customer engagement expert, Dr. Christian Velten, is the Strategic Lead for CX at pioneer for healthcare company Roche. Episode 4 explores the challenges and future trends surround CX, the customer relationship and effectiveness.

MSQ and Elmwood Appoint Susie Hunt as Chair for Asia

Susie will support and accelerate the expansion of the group’s successful and highly awarded team to deliver in region brand strategy, design excellence and brand communications.

How rituals tap into connection – and why it’s crucial for marketers to drive meaning

Samori Gambrah, Diageo’s Global Brand Director for Captain Morgan, discusses with Eleanor Lloyd Malcolm, Co-Managing Director for Freemavens

The importance of understanding the why behind ritualistic behaviour

Ellesha Kirby, Global Executive in Consumer Health and Beauty and previously Global Head, Skin Health & Beauty and Design at Kenvue, in conversation with Kit Altin, Chief Strategy Officer at The Gate London

A deep-dive into the psyche behind ritual-led behaviors

Kimberly-Clark’s President of North America Family Care, John Starkey, explores the impact of rituals in building the best campaigns with Justin Cox, MSQ Chief Strategy Officer for the region

Why Connection, Commencement and Maintenance are rich grounds for rituals to play in

Mars’ Global Food & Nutrition Chief Marketing Officer, Matt Graham, gives his views on rituals to Kit Altin, Chief Strategy Officer at The Gate London