Joined-up Thinking from across MSQ

Warning: This Simple Google Update Could Make or Break Your Online Presence!

Freemavens dive into Google Consent Mode V2, so we can all get ahead on what it is and how it’s redefining what it means to be an industry vanguard in data collection and consumer trust.

What’s the Craic: Embracing the Emerald Isles

A blog by Freemavens celebrating the diverse music, tantalising food, enchanting folklore, and colourful slang cherished by our Irish colleagues. Welcome to a world where the craic is mighty, the tunes are deadly, and the stories are pure gas.

MSQ’s Digital Experience & Transformation business MMT hires Chris Daplyn as Global Chief Executive

We’re delighted to announce that Chris Daplyn has joined MMT as its first Global Chief Executive, bringing his extensive experience at an exciting time for MMT, and also working closely with MSQ, in enhancing our broader technological capabilities.

Empowering Women: Shared Strength and Insights

MSQ’s digital market research company, Freemavens, introduces six of their female colleagues, celebrating their achievements and honouring their femininity, vibrance and power.

Brave Spark makes first creative hires in New York

Our creative studio Brave Spark have hired Qianwen Huang and Eric Yoon, the first Senior Creative team to join its brand new New York office…

Winning in the World of Gamer Consumers: Unlock the Nuances and Opportunities

Freemavens looks into the opportunity that arises for brands when it comes to the expansive gaming consumer landscape, exploring how data can be harnessed to unlock growth pathways for businesses.

MSQ announce Young Lions for Cannes 2024

We’re delighted to announce that Becky Reynolds and Hannah Bituin from The Gate will be joining us in Cannes this year as our team of Young Lions.

MSQ hires Tamsin James as first Chief Marketing Officer

We’re delighted to welcome Tamsin James, the former Wavemaker Global Marketing Director, as our first Chief Marketing Officer…

The Year of the Dragon: Celebrating Lunar New Year and Diversity

Freemavens and MSQ are embracing the Year of the Dragon with celebrations of tradition and diversity.

Brave Spark creates leadership roles for strategy and new business

Katie Mulligan joins from Wunderman Thompson and Matt Williams moves from his role as global head of marketing at parent company MSQ.

You Had Me At Data Podcast: Episode 1 with Nick Milne

Kicking off the series with a sit-down with Marketing Effectiveness Culture expert, Founder of Go Ignite Consulting and long-standing IPA Effectiveness Committee Member, Nick Milne.

Investing through Tough Times: Industry Responds to IPA Bellwether Report for Q4 2023

Pete Reid spoke with LBB about his cautiously positive response to the news that UK marketing budgets were revised up to their strongest level in almost a decade in Q4 2023.