Joined-up Thinking from across MSQ

The Secrets to Building Brave Brands

Founder of Brave Spark, Rob Drake, shed some light on why the bravest marketers all exhibit a couple of similar key characteristics.

EVERYBODY'S BUSINESS - a film about the evolution of B2B marketing

Created in partnership with two-time Oscar-winning director Ben Proudfoot, 'EVERYBODY'S BUSINESS', is a film about evolution of B2B marketing, featuring Tom Stein, Chairman of Stein IAS.

Breaking Through the Sea of Sameness: The Connected CMO

At Advertising Week Europe 2024, MSQ's Executive Director, Bart Michels, The Very Group’s CMO Jessica Myers, and Tesco Mobile’s CCO Rachel Swift sat down with The Marketing Society’s Sophie Devonshire for an insightful look into the value unlocked by connectivity, the role of the connected CMO with agencies and customers, and what brands can do to leverage this.

Join us in Cannes for The Ritualicious Lunch

Join MSQ, WARC and The Marketing Society at the Contagious Villa in Cannes to learn about rituals and the hidden meanings behind why we do what we do.

Walk-In Media's Charlotte Mullan Shortlisted for Advertising Week Europe's Future is Female Award

We're delighted to announce that Walk-In Media's superstar Managing Director, Charlotte Mullan, has been shortlisted for Advertising Week Europe's Future is Female Award.

Freemavens Invests in Talent and Technology Amid Rapid Growth

Freemavens, MSQ's pioneering partner in strategy and insights, is proud to announce the strengthening of our leadership team with the return of Co-Managing Director Lucy Thompson from maternity leave.

26 Evolves into Two Specialist Brands

MSQ's award-winning media and digital experience agency, 26, has announced it is becoming two specialised entities: 26PMX and 26 DX.

You Had Me At Data Podcast: Episode 3 with Maria Thorpe

Head of Data Science at 26 and MSQ Data partner, Maria Thorpe, sat down with Rob for our latest episode to chat challenges in MarTech, the link between generative AI and analytics, and bringing female talent and diversity to the data space.

Leading tech entrepreneur, investor and former DMEXCO chief advisor joins MSQ board

Prof. Dr Dominik Matyka becomes Non-Executive Director of MSQ with a view to helping the group expand its capabilities and connections in the global digital and tech space.

MxPiQ Day Two: The Magic of Media

Day two of the first-ever MxPiQ focussed on the world of media. Covering tricky topics like mastering digital media buying, understanding media transparency and disruption, and what this all means for marketing procurement teams.

MxPiQ Day One: AI, Sustainability & Representation in Procurement

MSQ attended Marketing Procurement iQ’s first two-day industry conference in London, with industry experts and thought leaders coming together to discover deep dive insights into the world of procurement. Find out how day one went down, featuring a panel discussion from MSQ Source's Darren Khan.

How Brands Can Create Deeper Customer Connections in a Cookie-less World

With the disappearance of third-party cookies causing a reckoning for the marketing industry, Maria Thorpe discusses the opportunities this may present to businesses by utilising data that is unique to them and their customer.