Joined-up Thinking from across MSQ

MSQ Acquires New York-Based Creative Agency SPCSHP as it Continues Stateside Expansion

The exciting move marks significant MSQ expansion stateside and global scale for SPCSHP brand.

How rituals tap into connection – and why it’s crucial for marketers to drive meaning

Samori Gambrah, Diageo’s Global Brand Director for Captain Morgan, discusses with Eleanor Lloyd Malcolm, Co-Managing Director for Freemavens

The importance of understanding the why behind ritualistic behaviour

Ellesha Kirby, Global Executive in Consumer Health and Beauty and previously Global Head, Skin Health & Beauty and Design at Kenvue, in conversation with Kit Altin, Chief Strategy Officer at The Gate London

A deep-dive into the psyche behind ritual-led behaviors

Kimberly-Clark’s President of North America Family Care, John Starkey, explores the impact of rituals in building the best campaigns with Justin Cox, MSQ Chief Strategy Officer for the region

Why Connection, Commencement and Maintenance are rich grounds for rituals to play in

Mars’ Global Food & Nutrition Chief Marketing Officer, Matt Graham, gives his views on rituals to Kit Altin, Chief Strategy Officer at The Gate London

MSQ Launches End-to-End Sustainable Production Agency M3 Labs

M3 Labs will bring together all of MSQ’s group-wide production expertise for the first time, uniting the capabilities under one entity with teams operating across the globe.

EVERYBODY'S BUSINESS - The World Premiere of a Film About the Evolution of B2B Marketing

Cannes Lions 2024 saw the world premiere of a film about B2B marketing and its evolution, created in partnership with two-time Oscar-winning director Ben Proudfoot, and featuring our very own 'Godfather of B2B' and Chairman of Stein IAS, Tom Stein.

Awards! Awards! Awards! The Stein IAS edition

Awards season is in full-swing, and it's a particularly busy time for B2B experts, Stein IAS, who might just need a bigger trophy cabinet...

The Secrets to Building Brave Brands

Founder of Brave Spark, Rob Drake, shed some light on why the bravest marketers all exhibit a couple of similar key characteristics.

EVERYBODY'S BUSINESS - a film about the evolution of B2B marketing

Created in partnership with two-time Oscar-winning director Ben Proudfoot, 'EVERYBODY'S BUSINESS', is a film about evolution of B2B marketing, featuring Tom Stein, Chairman of Stein IAS.

Breaking Through the Sea of Sameness: The Connected CMO

At Advertising Week Europe 2024, MSQ's Executive Director, Bart Michels, The Very Group’s CMO Jessica Myers, and Tesco Mobile’s CCO Rachel Swift sat down with The Marketing Society’s Sophie Devonshire for an insightful look into the value unlocked by connectivity, the role of the connected CMO with agencies and customers, and what brands can do to leverage this.

Join us in Cannes for The Ritualicious Lunch

Join MSQ, WARC and The Marketing Society at the Contagious Villa in Cannes to learn about rituals and the hidden meanings behind why we do what we do.