EVERYBODY'S BUSINESS - The World Premiere of a Film About the Evolution of B2B Marketing

Author

Kirath Pahdi

Date

23 Jun 2024

This year's Cannes Lions International Festival of Creativity saw the world premiere of ‘EVERYBODY'S BUSINESS’, a short documentary about the evolution of B2B marketing, created in partnership with two-time Oscar-winning director Ben Proudfoot and LinkedIn.

The film follows B2B luminaries like Andisa Ntsubane, Jennifer Johnson and our very own 'Godfather of B2B' and Chairman of Stein IAS, Tom Stein. It takes us back to 1956 to the first Grand Prix winner in Cannes (a B2B film!) and explores how the industry has transformed from then to the present day, where the Superbowl is now in play.

The film is produced and directed by Ben Proudfoot. Ben is a two-time Academy Award®-winning documentary director and entrepreneur, and the creative force behind Breakwater Studios. The studio’s work has been recognized by the Academy Awards®, The Emmys, The Peabody Awards, Critics Choice Documentary Awards, The James Beard Awards, the Sundance Film Festival, Telluride, and the Tribeca Film Festival among others.

We're delighted to say that the full film is available to watch now, below.

Back to News & Views

Further reading

MSQ and Elmwood Appoint Ambrish Chaudhry as Head of Strategy for Asia to Drive Regional Expansion

The appointment of seasoned brand strategist Ambrish Chaudhry will lead efforts to deepen the strategic offering across brand design, content, and communications, driving growth for the group’s rapidly expanding client base in Asia.

View article

MSQ Acquires 350-Strong German Customer Experience Agency UDG to Create Pan-European Digital Powerhouse

The transformational move unlocks significant international and client growth opportunities, and provides MSQ with further momentum and a scaled platform for growth across Europe.

View article

Kate MacNevin joins as Global Chief Executive Officer of Stein IAS and Executive Chair of MSQ B2B

McCann Worldgroup and industry vet Kate MacNevin is welcomed as Global CEO of Stein IAS and Executive Chair of MSQ B2B, leading all aspects of MSQ’s award-winning Stein IAS global business and building the group’s B2B offering across the globe.

View article