MSQ and Changing Faces launch A Face For Radio

Today, a joined-up team across our group are proud to have launched A Face For Radio, for the UK charity Changing Faces.

Changing Faces supports people with visible differences, and this campaign encourages brands, agencies and media companies to feature more people with visible differences in their collateral.

Approximately 1 in 5 people in the UK self-identify as having a visible difference, yet over half (54%) feel ignored by brands, and 64% believe ads do not represent them. More than half of young people with a visible difference say they would be more likely to support a brand that featured someone like them in its marketing. Together we believe there is a clear need for a positive shift in awareness and representation in advertising. 

#AFaceforRadio is a social, PR and OOH campaign featuring Changing Faces ambassadors showing that they have a face for radio, TV, the big screen, advertising… whatever they want to be.

Billboards will be placed in key locations near major brand HQs, calling on businesses to improve representation. Social media will encourage people with visible differences to share their perspectives, alongside a film featuring Changing Faces ambassadors.

Over the last 24 hours, awareness of the campaign has been driven across ITV, Channel 5, BBC Radio 1 and Heart FM, and our brilliant ambassadors are starting to appear on sites across the UK, photographed by the award-winning fashion photographer, Stephanie Sian Smith.

At the heart of the campaign is The Changing Faces Pledge, devised by MSQ and Changing Faces, that businesses can sign to show their commitment to making positive change. 

By signing the pledge and becoming a leading brand for people with visible differences, companies will receive:

• A direct line to Changing Faces expertise and services to understand how to increase representation of people with visible difference in marketing collateral.
• Special access to talent and talent agencies representing the visible difference community via a Changing Faces ‘Approved Partner’ list.
• An annual check-in with a Changing Faces representative to understand upcoming marketing requirements and how visible differences can be best represented.

You can read about the work in Campaign UK, here >

Find out more about A Face for Radio and sign the pledge, here >