Joined-up Thinking from across MSQ

You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten

Pharma customer experience trailblazer and digital customer engagement expert, Dr. Christian Velten, is the Strategic Lead for CX at pioneer for healthcare company Roche. Episode 4 explores the challenges and future trends surround CX, the customer relationship and effectiveness.

The importance of understanding the why behind ritualistic behaviour

Ellesha Kirby, Global Executive in Consumer Health and Beauty and previously Global Head, Skin Health & Beauty and Design at Kenvue, in conversation with Kit Altin, Chief Strategy Officer at The Gate London

How rituals tap into connection – and why it’s crucial for marketers to drive meaning

Samori Gambrah, Diageo’s Global Brand Director for Captain Morgan, discusses with Eleanor Lloyd Malcolm, Co-Managing Director for Freemavens

A deep-dive into the psyche behind ritual-led behaviors

Kimberly-Clark’s President of North America Family Care, John Starkey, explores the impact of rituals in building the best campaigns with Justin Cox, MSQ Chief Strategy Officer for the region

Why Connection, Commencement and Maintenance are rich grounds for rituals to play in

Mars’ Global Food & Nutrition Chief Marketing Officer, Matt Graham, gives his views on rituals to Kit Altin, Chief Strategy Officer at The Gate London

EVERYBODY'S BUSINESS - The World Premiere of a Film About the Evolution of B2B Marketing

Cannes Lions 2024 saw the world premiere of a film about B2B marketing and its evolution, created in partnership with two-time Oscar-winning director Ben Proudfoot, and featuring our very own 'Godfather of B2B' and Chairman of Stein IAS, Tom Stein.

The Secrets to Building Brave Brands

Founder of Brave Spark, Rob Drake, shed some light on why the bravest marketers all exhibit a couple of similar key characteristics.

Breaking Through the Sea of Sameness: The Connected CMO

At Advertising Week Europe 2024, MSQ's Executive Director, Bart Michels, The Very Group’s CMO Jessica Myers, and Tesco Mobile’s CCO Rachel Swift sat down with The Marketing Society’s Sophie Devonshire for an insightful look into the value unlocked by connectivity, the role of the connected CMO with agencies and customers, and what brands can do to leverage this.

You Had Me At Data Podcast: Episode 3 with Maria Thorpe

Head of Data Science at 26 and MSQ Data partner, Maria Thorpe, sat down with Rob for our latest episode to chat challenges in MarTech, the link between generative AI and analytics, and bringing female talent and diversity to the data space.

MxPiQ Day Two: The Magic of Media

Day two of the first-ever MxPiQ focussed on the world of media. Covering tricky topics like mastering digital media buying, understanding media transparency and disruption, and what this all means for marketing procurement teams.

MxPiQ Day One: AI, Sustainability & Representation in Procurement

MSQ attended Marketing Procurement iQ’s first two-day industry conference in London, with industry experts and thought leaders coming together to discover deep dive insights into the world of procurement. Find out how day one went down, featuring a panel discussion from MSQ Source's Darren Khan.

How Brands Can Create Deeper Customer Connections in a Cookie-less World

With the disappearance of third-party cookies causing a reckoning for the marketing industry, Maria Thorpe discusses the opportunities this may present to businesses by utilising data that is unique to them and their customer.