Joined-up Thinking from across MSQ

Marketing Procurement iQ Conference Day Two: Shaping the Future of Media and Marketing Procurement

As the Marketing Procurement iQ conference wraps, it’s clear that the future of marketing procurement is set for huge change. From integrating new tech to embracing more inclusive and effective media strategies – buckle up for a run-down of MxPiQ day two…

Marketing Procurement iQ Conference Day One: What the industry can learn from the world’s foremost marketing procurement leaders

From Ai to sustainability, media fragmentation to… yet more Ai, we share some of the key themes discussed from the first day of the 2025 Marketing Procurement iQ Conference.

In Conversation with Frederica Watson - The Rodial Group, Nip + Fab

To celebrate The Rodial Group's 25th anniversary, we held a thought-provoking conversation with Liam McNally – Managing Partner at 26 PMX, and Frederica Watson – Head of Ecommerce at The Rodial Group – Nip + Fab, diving into the future of retail and e-commerce.

MSQ in North America: “We Want to Hold People’s Attention, Not Just Catch It”

MSQ North America made quite a bit of progress in 2024, and as we look ahead to this year, MSQ NA President Aaron Lang chatted with Little Black Book about what’s still to come and “delivering creative magic”.

You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten

Pharma customer experience trailblazer and digital customer engagement expert, Dr. Christian Velten, is the Strategic Lead for CX at pioneer for healthcare company Roche. Episode 4 explores the challenges and future trends surround CX, the customer relationship and effectiveness.

How rituals tap into connection – and why it’s crucial for marketers to drive meaning

Samori Gambrah, Diageo’s Global Brand Director for Captain Morgan, discusses with Eleanor Lloyd Malcolm, Co-Managing Director for Freemavens

The importance of understanding the why behind ritualistic behaviour

Ellesha Kirby, Global Executive in Consumer Health and Beauty and previously Global Head, Skin Health & Beauty and Design at Kenvue, in conversation with Kit Altin, Chief Strategy Officer at The Gate London

A deep-dive into the psyche behind ritual-led behaviors

Kimberly-Clark’s President of North America Family Care, John Starkey, explores the impact of rituals in building the best campaigns with Justin Cox, MSQ Chief Strategy Officer for the region

Why Connection, Commencement and Maintenance are rich grounds for rituals to play in

Mars’ Global Food & Nutrition Chief Marketing Officer, Matt Graham, gives his views on rituals to Kit Altin, Chief Strategy Officer at The Gate London

EVERYBODY'S BUSINESS - The World Premiere of a Film About the Evolution of B2B Marketing

Cannes Lions 2024 saw the world premiere of a film about B2B marketing and its evolution, created in partnership with two-time Oscar-winning director Ben Proudfoot, and featuring our very own 'Godfather of B2B' and Chairman of Stein IAS, Tom Stein.

The Secrets to Building Brave Brands

Founder of Brave Spark, Rob Drake, shed some light on why the bravest marketers all exhibit a couple of similar key characteristics.

Breaking Through the Sea of Sameness: The Connected CMO

At Advertising Week Europe 2024, MSQ's Executive Director, Bart Michels, The Very Group’s CMO Jessica Myers, and Tesco Mobile’s CCO Rachel Swift sat down with The Marketing Society’s Sophie Devonshire for an insightful look into the value unlocked by connectivity, the role of the connected CMO with agencies and customers, and what brands can do to leverage this.