You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten

Author

Kirath Pahdi

Date

14 Oct 2024

Dr. Christian Velten describes himself as a senior CX leader, a digital engagement & content innovator, and a passionate customer advocate in the healthcare industry.

An educated molecular biologist, Dr Christian started out his career with his own marketing agency serving Life Science industries with digital media and content for 10 years. He then moved inhouse, contributing to the pharma industry as a bridge-builder between 'medical/science' & 'commercial' and is currently leading the roll-out and implementation of the corporate Voice of the Customer program at Roche.

Episode 4 explores the challenges and future trends surrounding Customer experience (CX), with points of view on:

Measurement & effectiveness - how businesses can navigate the complex world of measurement to drive impactful measurement effectiveness.

The customer relationship & first party data - who should own the customer relationship when it comes to FMCG & Pharma and what is the value exchange.

AI trends - what are the AI trends emerging in pharma and healthcare and how is AI changing the effectiveness and customer experience game!

Watch and listen to the full episode via Spotify here.

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