Joined-up Thinking from across MSQ

MSQ/Sustain at Climate Week NYC 2024: A Showcase of Client Initiatives Driving Global Change

This year, MSQ/Sustain experienced its busiest Climate Week NYC yet, with five clients driving change towards a sustainable future.

MSQ Launches End-to-End Sustainable Production Agency M3 Labs

M3 Labs will bring together all of MSQ’s group-wide production expertise for the first time, uniting the capabilities under one entity with teams operating across the globe.

Why MSQ is ditching its carbon negative status

James Cannings explains MSQ’s pivotal shift from focusing on carbon offsetting towards carbon removals, and what that means in terms of our overarching goal towards a better future.

MSQ’s Covent Carbon Capture Project

Introducing a new first-of-its-kind initiative utilising cross-agency expertise to capture carbon emissions.

The Road to MSQ’s B Corp Certification

Following MSQ’s recent accomplishment of obtaining B Corp Certification, the team who worked closely behind the scenes and drove the wider project talked us through the rigorous path to achieving such a feat and what it means to us.

MSQ marks World Earth Day with launch of 2023 Sustainability Report

We marked World Earth Day with the launch of the 2023 MSQ Sustainability Report, analysing our progress in reducing carbon emissions and sharing key new insight into sustainability comms.

MSQ’s Guide to Understanding the Sustainability Basics

Introducing the MSQ Sustainability Cheat sheet, our handy starting point to help marketers truly understand the key terms and opportunities as brands drive towards Net Zero.