Joined-up Thinking from across MSQ

Automotive Edition: Motors are the Mother of Production Innovation

“No sector more rapidly translates big leaps forward in the entertainment industry into their marketing strategies”, MSQ’s Head of Global Studios Morgan Cox looks at what’s new and what’s next in Automotive production.

The Art of Connecting the Disconnected

Introducing Connecting the Disconnected, a new study from MSQ looking at how business leaders can find connections that create value for brands, businesses and customers…

Meet the Team: Elmwood’s Matt Churchill

Since joining Elmwood as an intern, Senior Designer Matt has developed brand identity, packaging, and motion design for numerous clients including LW Theatres, Fronted, GSK, Syngenta, Mars and EFG.

The ‘Privacy vs Data Marketing Conundrum’

MSQ Data’s Maria Thorpe digs into Google Consent Mode to understand how it can help businesses bridge the perceived gap between effective digital marketing and personal data collection.

Automotive Edition: Is Going Car-less, Careless?

Using the power of data, we explore the evolution of consumer interest in Electric Vehicles and evaluate possible alternative options that buyers may choose.

Planning a People Promise

As brands increasingly (and urgently) launch work streams to engage their current and future employees, James Devon takes a look at how they can most effectively plan and implement a people promise.

Automotive Edition: The Big Interview with Anita Fox

For our most recent Big Interview for the Automotive edition of Joined-up Thinking Magazine, we spoke to car marketing extraordinaire Anita Fox, who shed some light on where she thinks the industry’s heading.

MSQ’s Guide to Understanding the Sustainability Basics

Introducing the MSQ Sustainability Cheat sheet, our handy starting point to help marketers truly understand the key terms and opportunities as brands drive towards Net Zero.

Automotive Edition: Automotive Marketing in the Electric Age

MSQ’s Sustainability Experts evaluate the winners and losers in the Electric Vehicle Marketing industry. Read Automotive Marketing in the Electric Age in the latest issue of Joined-up Thinking Magazine here.

Automotive Edition: Feeling It

In the first feature article of our latest edition of Joined-up Thinking Magazine, our Chief CX Officer Ceri Perkins dives into the huge role that emotion and experience play in accelerating a customer’s car purchasing journey.

MSQ Procurefest Special: The Future of the Pitch

Is the pitch process broken? And what can be done to solve it? For an MSQ Procurefest Special, Kate Howe sat down with a panel of marketing procurement experts to find out.

Joined-up Thinking Magazine: Automotive Edition

Our latest edition of Joined-up Thinking has arrived, with articles from experts from across MSQ looking at the past, present and future of car marketing and related industries.