Joined-up Thinking from across MSQ

The Future of Automotive Marketing… 5 Questions with Carwow’s Ben Carter

The online marketplace for buying and selling cars is a driving force within the reverse marketplace model, and Ben digs deep into the opportunities and changing marketing strategies with his extensive experience in mind.

It’s Time for Virtual Production to Light Up APAC

Andy Edmonds, general manager of MSQ Studios Asia, wishes production sustainability was as high up the agenda in APAC as it is in the west. Perhaps it will be soon.

MSQ’s Covent Carbon Capture Project

Introducing a new first-of-its-kind initiative utilising cross-agency expertise to capture carbon emissions.

Data Collaboration Rooms – the most disruptive Marketing Technology since the emergence of RTB

Alex Blaikley, Media Director of 26, discusses how data collaboration rooms are empowering first party data to signal a new age of marketing.

20 Takeaways From Cannes Lions 2023

Covering everything from AI to Accessibility, experts from across MSQ reveal their key takeaways from the Cannes Lions 2023 Festival of Creativity.

A Transformative Journey For MSQ’s Young Lions

MSQ’s Young Lions for 2023 chatted with Creative Salon about their 13 hot takes from their first visit to Cannes.

Entering a New MSQ chapter: How we got here

As we enter a new chapter of growth, a look back at an incredible 4 years of growth at MSQ under LDC, establishing a platform that has made us the UK’s fastest-growing marketing group…

The Road to MSQ’s B Corp Certification

Following MSQ’s recent accomplishment of obtaining B Corp Certification, the team who worked closely behind the scenes and drove the wider project talked us through the rigorous path to achieving such a feat and what it means to us.

The Future of Automotive Marketing… 5 Questions with The AA’s Will Harrison

The AA’s Group Brand Director Will Harrison joins MSQ to kick off a new series looking at the key challenges and opportunities facing automotive brands now and in the future.

The Now, Near & Next for Commerce

Commerce is constantly evolving. Which is why trying to predict its future is a constant challenge. So rather than make ‘big picture’ predictions that could be proved very wrong or very right depending on a number of intangible factors, we wanted to pick out eight trends we’re seeing right now...

Lessons from a Lioness: Elevating and empowering female talent at MSQ

As we launch WSQ, a Women’s Network dedicated to empowering and elevating female talent at MSQ, Vicky Janaway shares insight from a recent event held at our Bow Street HQ, where The FA’s Technical Director Kay Cossington shared her own story about taking the England Lionesses to new heights.

Planning for the Changing Digital Landscape

From the end of 3rd party cookies to transparent accountable digital media to the rise of the Metaverse, marketing teams face an unenviable job to ensure they're match-fit for the current and future digital world. To find out how procurement teams are searching for solutions, our panel discussed the biggest challenges around the new digital landscape...