Joined-up Thinking from across MSQ

What's the Secret for Seamless Agency Integration

As agencies look for ways to more seamlessly deliver valuable integrated services to clients, Creative Salon asked our Global CEO Peter Reid to share some of the secrets to succeeding in this space.

Joined-up Thinking Magazine: Retail Edition

For the latest edition of Joined-up Thinking, we’ve focused in on one of the fastest evolving sectors out there, packed full of articles from experts from across MSQ and our clients.

Black History Month: Understanding Cultural Appropriation, Allyship, and the Profound Influence of Black Culture

We are celebrating Black History Month by taking stock of the profound influence the Black community has had on British society and using this platform to address pressing issues like cultural appropriation and allyship.

Views as an MSQ Apprentice: Yasmin Foxwell

We’re to proud to mentor, motivate and shape the next generation of industry specialists across the tech, creativity and media sectors, so our future’s in good hands. We chatted with PPC Account Executive Apprentice, Yasmin, who’s work ranges across multiple clients at Walk-In Media, to hear all about her pathway into the industry.

Navigating the Performance Landscape: Insights, Causes, and Solutions

Andrzej Moyseowicz grapples with the necessity of creating a dynamic and disruptive environment for businesses, and how Freemavens’ new insight comes into play.

Why MSQ is Gunning for Growth

MSQ’s Peter Reid, Charles Courtier and Kate Howe sit down with Creative Salon for an in-depth interview to discuss MSQ’s ambitions for growth going forward.

How DJ Ahadadream Inspired This Brave Spark To Follow Her Own Dream

Annalise Valentino, In-House Director of MSQ’s creative studio Brave Spark, talks to Creative Salon about how she turned towards creativity.

The Future of Automotive Marketing… 5 Questions with Carwow’s Ben Carter

The online marketplace for buying and selling cars is a driving force within the reverse marketplace model, and Ben digs deep into the opportunities and changing marketing strategies with his extensive experience in mind.

It’s Time for Virtual Production to Light Up APAC

Andy Edmonds, general manager of MSQ Studios Asia, wishes production sustainability was as high up the agenda in APAC as it is in the west. Perhaps it will be soon.

MSQ’s Covent Carbon Capture Project

Introducing a new first-of-its-kind initiative utilising cross-agency expertise to capture carbon emissions.

Data Collaboration Rooms – the most disruptive Marketing Technology since the emergence of RTB

Alex Blaikley, Media Director of 26, discusses how data collaboration rooms are empowering first party data to signal a new age of marketing.

20 Takeaways From Cannes Lions 2023

Covering everything from AI to Accessibility, experts from across MSQ reveal their key takeaways from the Cannes Lions 2023 Festival of Creativity.