Why MSQ is Gunning for Growth

Author

Matt Williams

Date

17 Sept 2023

Following the news that MSQ has received investment from private equity leaders One Equity Partners, the group has been subject to lots of intrigue and excitement within the wider creative and tech industry.

So a selection of our senior leaders – Global Chief Executive Peter Reid, Executive Chairman Charles Courtier and Executive Director Kate Howe – sat down with Creative Salon to discuss the deal, as well as MSQ’s ambitions for growth going forward.

In a wide-ranging interview, Pete, Charles and Kate also discuss the positive impact that One Equity Partners will have on MSQ, what the investment says about MSQ’s culture, how international expansion will play a key role in the group’s future and why individual agency brands remain as important as ever.

Read the whole article on Creative Salon here.

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