Joined-up Thinking from across MSQ

MSQ’s Covent Carbon Capture Project

Introducing a new first-of-its-kind initiative utilising cross-agency expertise to capture carbon emissions.

Data Collaboration Rooms – the most disruptive Marketing Technology since the emergence of RTB

Alex Blaikley, Media Director of 26, discusses how data collaboration rooms are empowering first party data to signal a new age of marketing.

MSQ collaborates with LinkedIn to launch new advanced insights and targeting tool

We’re delighted to launch Origin, an innovative new product that integrates with LinkedIn’s Audience Insights API to provide more guidance on target audiences for enhanced client go-to-market planning and media execution.

The Art of Connecting the Disconnected

Introducing Connecting the Disconnected, a new study from MSQ looking at how business leaders can find connections that create value for brands, businesses and customers…

The ‘Privacy vs Data Marketing Conundrum’

MSQ Data’s Maria Thorpe digs into Google Consent Mode to understand how it can help businesses bridge the perceived gap between effective digital marketing and personal data collection.

Planning a People Promise

As brands increasingly (and urgently) launch work streams to engage their current and future employees, James Devon takes a look at how they can most effectively plan and implement a people promise.