Here at MSQ, we take pride in combining our innovative data capabilities with creativity, and even more so when we use our specialist thinking to examine the important things… like to determine who would be statistically most suited to replace Santa Claus. That’s right, this festive period to the wonderful gang at MSQ Data helped us out to determine the long-awaited answers to classic Christmas conundrums, using a global group survey and everything, and the results are in…
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