Joined-up Thinking from across MSQ

Marketing Procurement iQ Conference Day Two: Shaping the Future of Media and Marketing Procurement

As the Marketing Procurement iQ conference wraps, it’s clear that the future of marketing procurement is set for huge change. From integrating new tech to embracing more inclusive and effective media strategies – buckle up for a run-down of MxPiQ day two…

Marketing Procurement iQ Conference Day One: What the industry can learn from the world’s foremost marketing procurement leaders

From Ai to sustainability, media fragmentation to… yet more Ai, we share some of the key themes discussed from the first day of the 2025 Marketing Procurement iQ Conference.

You Had Me At Data Podcast: Episode 4 with Dr. Christian Velten

Pharma customer experience trailblazer and digital customer engagement expert, Dr. Christian Velten, is the Strategic Lead for CX at pioneer for healthcare company Roche. Episode 4 explores the challenges and future trends surround CX, the customer relationship and effectiveness.

Breaking Through the Sea of Sameness: The Connected CMO

At Advertising Week Europe 2024, MSQ's Executive Director, Bart Michels, The Very Group’s CMO Jessica Myers, and Tesco Mobile’s CCO Rachel Swift sat down with The Marketing Society’s Sophie Devonshire for an insightful look into the value unlocked by connectivity, the role of the connected CMO with agencies and customers, and what brands can do to leverage this.

You Had Me At Data Podcast: Episode 3 with Maria Thorpe

Head of Data Science at 26 and MSQ Data partner, Maria Thorpe, sat down with Rob for our latest episode to chat challenges in MarTech, the link between generative AI and analytics, and bringing female talent and diversity to the data space.

How Brands Can Create Deeper Customer Connections in a Cookie-less World

With the disappearance of third-party cookies causing a reckoning for the marketing industry, Maria Thorpe discusses the opportunities this may present to businesses by utilising data that is unique to them and their customer.

You Had Me At Data Podcast: Episode 2 with Narinder Dhanda

With over 20 years’ experience in analytics from a diverse range of industries, Head of Digital Analytics and Insights at Three UK, Narinder Dhanda, sat down with Rob to de-mystify the complexed reputation the data sector holds, through the transformative power of analytics.

Warning: This Simple Google Update Could Make or Break Your Online Presence!

Freemavens dive into Google Consent Mode V2, so we can all get ahead on what it is and how it’s redefining what it means to be an industry vanguard in data collection and consumer trust.

Winning in the World of Gamer Consumers: Unlock the Nuances and Opportunities

Freemavens looks into the opportunity that arises for brands when it comes to the expansive gaming consumer landscape, exploring how data can be harnessed to unlock growth pathways for businesses.

You Had Me At Data Podcast: Episode 1 with Nick Milne

Kicking off the series with a sit-down with Marketing Effectiveness Culture expert, Founder of Go Ignite Consulting and long-standing IPA Effectiveness Committee Member, Nick Milne.

26 partners with InfoSum to help brands maximise marketing performance

26 has announced a new partnership with InfoSum to help brands mobilise first-party data strategies in a cookie-less world.

New Job Titles You Need to Retrain for in 2024

Group Strategy Lead for AI and Automation, Pete Trainor, gives his take on the impact of generative AI and the jobs we can expect to see cropping up as an impact.