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Kirath Pahdi

Steve Martin and Jamie Wynne-Morgan, who created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period, have joined MSQ to build a generation defining sport and entertainment agency group - MSQ Sport + Entertainment.

A team photo of the leadership team at MSQ Sports + Entertainment

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Creators and developers of the award-winning M&amp;C Saatchi Sport &amp; Entertainment agency over a 20-year period, Steve Martin and Jamie Wynne-Morgan, have joined MSQ to build a generation-defining sport and entertainment agency group - MSQ Sport + Entertainment.&nbsp;&nbsp;&nbsp;
The new global agency will use the power of sport and entertainment to create deeper connections for brands, talent and rights holders with services spanning sponsorship strategy and activation, social content strategy and production, PR and communications, live experiential events and talent management. Callaway Golf has signed up as the agency’s founding client for strategic consultancy services with more to be announced in the coming weeks.
Steve and Jamie will be backed by MSQ, our private equity funder, OEP, and our 1,200-strong talented team of strategists, creatives, data analysts and channel activation specialists from across all MSQ agencies globally, as they look to attract the best talent and the best agencies through a significant acquisition and organic growth strategy.&nbsp;
A number of acquisition targets in the US and Europe have already been identified and conversations with industry specialists are underway.&nbsp;&nbsp;
MSQ Sport + Entertainment’s proposition will be differentiated by creativity, amplified by technology and enabled by data. The agency will be powered by a proprietary data and insight tool developed by MSQ's insights agency, <a href="https://freemavens.com" data-new-window="true" title="Freemavens homepage" target="_blank" rel="noopener noreferrer">Freemavens</a>, called TRIBES.
TRIBES uses advanced analytics to harness and map&nbsp;digital&nbsp;conversations,&nbsp;content, and curiosity at the pace of culture. It enables clients to more deeply understand what makes their audiences&nbsp;tick and how to better connect with them with the right content, in&nbsp;the right place, at the right time.&nbsp;&nbsp;​
Joint Founding Partners of MSQ Sport + Entertainment, Steve Martin and Jamie Wynne-Morgan, said: “By building from the ground-up and with investment for exciting acquisitions, we can create a dynamic global agency that is truly reflective of the current and future opportunities in the ever-evolving sport and entertainment industry.”
Jamie Wynne-Morgan added: “Technology will be integrated into our offering to intelligently accelerate insights, understanding and approaches to enhance the skills of our team, by working closely with the best minds and tools in this space within MSQ.
“It’s MSQ’s people and its culture – it’s strong belief in investing in specialisms, its B-Corp accreditation and its incentivised model that delivers effective internal collaborative working and growth - that really appealed to Steve and I.”
Steve Martin said “The sport and entertainment industry is an emotionally-charged, fast-paced world.&nbsp;&nbsp;This is a huge opportunity for Jamie and I to build an agile, invested agency for the modern era. An agency that fuses technology and human expertise to keep pace with ever-evolving fan culture and behaviour in real-time to make sure brands never miss a moment.&nbsp;&nbsp;
“We believe it will be an attractive place for clients to work with and the best talent to work for.”
Peter Reid, Global CEO of MSQ, commented: “We’ve been looking at developing a world-leading sport and entertainment proposition for some time, that builds on the work currently going on within our agencies in tapping into talent and brands in this space.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
“For us it was finding the right people with the right cultural fit and in Steve and Jamie we have that in abundance. They are two of the industry’s leading operators with a significant global track-record operating in an experience-driven space that is increasingly attracting greater consumer spend. We are thrilled to be working with them to create an agency that builds authentic connections between brands and cultural trends that are expressed through sport and entertainment. It is an area that is becoming increasingly critical for forward-looking brands and this new agency will deliver a significant increase in our capabilities in this area which is incredibly exciting.”
Steve and Jamie will be working alongside MSQ Executive Director, Kate Howe, to bring the agency vision to life.&nbsp;&nbsp;
<a href="https://www.campaignlive.co.uk/article/former-m-c-saatchi-chiefs-launch-global-agency-msq-sport-+-entertainment/1876332" data-new-window="true" title="MSQ S+E in Campaign magazine" target="_blank" rel="noopener noreferrer">This story first appeared in Campaign.</a>
<a href="https://msqsportandentertainment.com/" data-new-window="true" title="MSQ Sport + Entertainment website" target="_blank" rel="noopener noreferrer">Check out the MSQ Sport + Entertainment website, here.</a>

Leading Sport and Entertainment Duo join MSQ to Create New Global Agency

Approximately 1 in 5 people self-identify as having a visible difference in the UK, yet over half feel that brands regularly ignore them. 'A Face for Radio' calls on the UK’s largest brands, casting agencies, and media owners to improve representation of people with visible differences in their broadcasts, production, and advertising.

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A Face For Radio on Good Morning Britain

Today, a joined-up team across our group are proud to have launched A Face For Radio, for the UK charity Changing Faces.
Changing Faces supports people with visible differences, and this campaign encourages brands, agencies and media companies to feature more people with visible differences in their collateral.
Approximately 1 in 5 people in the UK self-identify as having a visible difference, yet over half (54%) feel ignored by brands, and 64% believe ads do not represent them. More than half of young people with a visible difference say they would be more likely to support a brand that featured someone like them in its marketing. Together we believe there is a clear need for a positive shift in awareness and representation in advertising.&nbsp;
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#AFaceforRadio is a social, PR and OOH campaign featuring Changing Faces ambassadors showing that they have a face for radio, TV, the big screen, advertising… whatever they want to be.
Billboards will be placed in key locations near major brand HQs, calling on businesses to improve representation. Social media will encourage people with visible differences to share their perspectives, alongside a film featuring Changing Faces ambassadors.
Over the last 24 hours, awareness of the campaign has been driven across ITV, Channel 5, BBC Radio 1 and Heart FM, and our brilliant ambassadors are starting to appear on sites across the UK, photographed by the award-winning fashion photographer, Stephanie Sian Smith.
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At the heart of the campaign is&nbsp;The&nbsp;Changing Faces Pledge, devised by MSQ and Changing Faces, that businesses can sign to show their commitment to making positive change.&nbsp;
By signing the pledge and becoming a leading brand for people with visible differences, companies will receive:
<ul>
 <li>A direct line to Changing Faces expertise and services to understand how to increase representation of people with visible difference in marketing collateral.</li>
 <li>Special access to talent and talent agencies representing the visible difference community via a Changing Faces ‘Approved Partner’ list.</li>
 <li>An annual check-in with a Changing Faces representative to understand upcoming marketing requirements and how visible differences can be best represented.</li>
</ul>
You can read about the work in Campaign UK, <a href="https://www.campaignlive.co.uk/article/changing-faces-calls-greater-representation-visible-differences-media-ads/1906735" data-new-window="true" title="Campaign UK MSQ X Changing Faces " target="_blank" rel="noopener noreferrer">here &gt;</a>
<a href="https://thechangingfacespledge.org.uk/" data-new-window="true" title="A Face for Radio" target="_blank" rel="noopener noreferrer">Find out more about A Face for Radio and sign the pledge, here &gt;</a>

MSQ and Changing Faces launch A Face For Radio

View article

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In Conversation with Frederica Watson - The Rodial Group, Nip + Fab

To celebrate The Rodial Group's 25th anniversary, we held a thought-provoking conversation with Liam McNally – Managing Partner at 26 PMX, and Frederica Watson – Head of Ecommerce at The Rodial Group – Nip + Fab, diving into the future of retail and e-commerce.

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MSQ Commerce in 2024: Where the future in store is everywhere

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Retail Edition: What's Next in Ecommerce?

In our latest retail magazine, 26's experts in tech and experience design highlight the trends that stand out to them in Ecommerce...

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Joined-up Thinking Magazine: Retail Edition

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The Now, Near & Next for Commerce

Commerce is constantly evolving. Which is why trying to predict its future is a constant challenge. So rather than make ‘big picture’ predictions that could be proved very wrong or very right depending on a number of intangible factors, we wanted to pick out eight trends we’re seeing right now...