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We create brand momentum

...so you can stay ahead.

We are a next-gen creativity, media and technology company. Giving you the scale of a Holdco, with the flexibility of an Independent, the MSQ model is built differently.

ABOUT USLink to about

WHY MSQ?

It’s not just our approach that sets us apart – it’s how clients experience it

We know every situation is unique. That’s why we fuse the right mix of capabilities to unlock momentum for your brand – all led by a single, senior global partner who orchestrates agile, flexible resources around your needs, underpinned with AI.

At its core, the MSQ model is a growth engine, or put another way, your momentum ecosystem.

Connecting creative performance to business outcomes in real-time, getting more powerful as more capabilities engage.

FIND OUT MORELink to services

OUR WORK

Creating brand momentum on a global scale

Delivering richer, more connected experiences, we focus on outcomes not outputs. And we’ve done this for some of the world’s largest brands, as well as regional and local favourites.

SEE THE WORKLink to work

Diageo / Johnnie Walker

Activations across over 100 markets and the world’s #1 selling scotch for over a decade

JOINED-UP THINKING

News & insights from across the MSQ group

A PROUD B CORP

A commitment to our people and planet

We're delighted to be B Corp certified across all our global offices. Demonstrating our commitment to being a force for good and our ability to meet a number of key social and environmental standards.