We are a next-gen creativity, media and technology company. Giving you the scale of a Holdco, with the flexibility of an Independent, the MSQ model is built differently.
WHY MSQ?
It’s not just our approach that sets us apart – it’s how clients experience it
We know every situation is unique. That’s why we fuse the right mix of capabilities to unlock momentum for your brand – all led by a single, senior global partner who orchestrates agile, flexible resources around your needs, underpinned with AI.
At its core, the MSQ model is a growth engine, or put another way, your momentum ecosystem.
Connecting creative performance to business outcomes in real-time, getting more powerful as more capabilities engage.

OUR WORK
Delivering richer, more connected experiences, we focus on outcomes not outputs. And we’ve done this for some of the world’s largest brands, as well as regional and local favourites.



Activations across over 100 markets and the world’s #1 selling scotch for over a decade
JOINED-UP THINKING
A PROUD B CORP
A commitment to our people and planet
We're delighted to be B Corp certified across all our global offices. Demonstrating our commitment to being a force for good and our ability to meet a number of key social and environmental standards.
