Joined-up Thinking from across MSQ

Breaking Through the Sea of Sameness: The Connected CMO

At Advertising Week Europe 2024, MSQ's Executive Director, Bart Michels, The Very Group’s CMO Jessica Myers, and Tesco Mobile’s CCO Rachel Swift sat down with The Marketing Society’s Sophie Devonshire for an insightful look into the value unlocked by connectivity, the role of the connected CMO with agencies and customers, and what brands can do to leverage this.

You Had Me At Data Podcast: Episode 2 with Maria Thorpe

Head of Data Science at 26 and MSQ Data partner, Maria Thorpe, sat down with Rob for our latest episode to chat challenges in MarTech, the link between generative AI and analytics, and bringing female talent and diversity to the data space.

MxPiQ Day Two: The Magic of Media

Day two of the first-ever MxPiQ focussed on the world of media. Covering tricky topics like mastering digital media buying, understanding media transparency and disruption, and what this all means for marketing procurement teams.

MxPiQ Day One: AI, Sustainability & Representation in Procurement

MSQ attended Marketing Procurement iQ’s first two-day industry conference in London, with industry experts and thought leaders coming together to discover deep dive insights into the world of procurement. Find out how day one went down, featuring a panel discussion from MSQ Source's Darren Khan.

How Brands Can Create Deeper Customer Connections in a Cookie-less World

With the disappearance of third-party cookies causing a reckoning for the marketing industry, Maria Thorpe discusses the opportunities this may present to businesses by utilising data that is unique to them and their customer.

You Had Me At Data Podcast: Episode 2 with Narinder Dhanda

With over 20 years’ experience in analytics from a diverse range of industries, Head of Digital Analytics and Insights at Three UK, Narinder Dhanda, sat down with Rob to de-mystify the complexed reputation the data sector holds, through the transformative power of analytics.

Winning in the World of Gamer Consumers: Unlock the Nuances and Opportunities

Freemavens looks into the opportunity that arises for brands when it comes to the expansive gaming consumer landscape, exploring how data can be harnessed to unlock growth pathways for businesses.

You Had Me At Data Podcast: Episode 1 with Nick Milne

Kicking off the series with a sit-down with Marketing Effectiveness Culture expert, Founder of Go Ignite Consulting and long-standing IPA Effectiveness Committee Member, Nick Milne.

MSQ Commerce in 2024: Where the future in store is everywhere

MSQ Commerce is our new, integrated offer that enables brands to capitalise on the biggest shifts in e-commerce. Where the future in store, is everywhere.

New Job Titles You Need to Retrain for in 2024

Group Strategy Lead for AI and Automation, Pete Trainor, gives his take on the impact of generative AI and the jobs we can expect to see cropping up as an impact.

What Are Agency Leaders Most Looking Forward To In 2024?

Creative Salon caught up with agency chiefs including our very own Pete Reid to find out what they hope 2024 has in store.

The Cannes of COP – The Top 10 Climate Campaigns from COP28

MSQ/Sustain have picked out the greatest campaigns showcased from COP28 in Dubai, celebrating brilliant creative works from across the globe.