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Procurefest is a platform for research, events and roundtables where agencies and the procurement community can share ideas, solve challenges and embrace fresh ways of working.
Shining a light on the biggest marketing procurement challenges
Across our industry, there’s often a lack of clarity between the marketing agency echo chamber and the world of procurement, and this creates stress and inefficiencies all round.
That’s why four years ago we created MSQ Procurefest: a platform to help marketing procurement professionals, marketing directors and agencies discuss the key issues facing them now and in the future.
Check out our latest content below, with cutting-edge thinking from experts across MSQ, as well as insights from some of the world's leading Chief Procurement Officers and Marketing Procurement heads.
“Procurement is a function that sees across many disciplines. There's a power that we can bring by joining everything together, but only if we’re connected in by our agencies and teams at the right moments."
Rachel Wentz, Director of Global Marketing Procurement, Adidas
Have your say
Take part in our latest survey
Now in its fourth year, the MSQ Procurefest survey gives marketing procurement, marketing directors and the wider C-suite visibility as to the challenges and opportunities facing their peers, with joined-up insight into priorities, agency relationships, marketing structures and more.
To date, we’ve spoken to the Chief Procurement Officer or Marketing Procurement Manager of more than 50 blue-chip brands based across Europe. 43% of those brands had an annual turnover of £1bn, with a further 22% boasting a turnover between £500m-£1bn.
If you're a Marketing Procurement professional, we'd love to hear your thoughts too.
The Future of the Pitch
Is the pitch process broken? And what can be done to solve it?
Hear from our Executive Director, Kate Howe, Duncan Wood, Managing Director at Ingenuity, Kyrsten Halley, Marketing Director at Aldi, Alison Aylward, Senior Consultant and ex-Procurement Buyer at Suntory and Nestlé, and Tina Fegent, Global Marketing Procurement Consultant.
Sustainability Guide
MSQ's Guide to Understanding the Sustainability Basics
As brands develop their sustainability strategies, it’s sometimes important to take a step back and ensure everyone truly understands the key terms and options on the table, as well as the opportunities and challenges each bring.
Which is why our Sustainability team has created the MSQ Sustainability cheat sheet. As one of the first marketing groups to be carbon negative, we hope our learnings can help others on their own sustainability journeys.
Feeding the Beast
Resolving the tension between creativity and martech
How can marketers and procurement embrace martech and data without sacrificing the great creative thinking that sits at the heart of their communications?
Our Feeding the Beast event brought together industry experts to analyse the challenges and offer their own tips. Watch all the sessions from the event on our Feeding the Beast content hub.
Hiscox Head of Brand Rebecca Dye and Brave Spark founder Rob Drake uncover the secrets to creating high volume, high quality creative content at speed.
Fresh from its acquisition by tech giant Smartly, Ad-Lib.io founder Oli Marlow Thomas looks at how brands can use intelligent automation to resolve the tension between creative and tech, bringing clients, agencies, and media teams closer together.
Bynder’s Claudene Kidd looks at how brands can resolve the complexity challenges that come with feeding the beast. Using practical, real-world examples, Claudene analyses how DAMs have evolved from a digital media repository to the creative content engines they are today, and offers top tips to show how marketing teams can use them to accelerate their own digital comms.
With media moving in real time, it's becoming more and more important to automate workflows to deliver an end to end solution that meets the KPIs for a brand, and enables agencies to focus on delivering granular results for their clients. In this session, MediaMath's Katerina Koutsosimou and Walk-In Media's Priten Hirani explore how using a dynamic creative approach alongside automated campaign pacing can deliver an effective media solution to drive optimal performance.
MSQ's Chief Data Officer Rob Goodwin outlines the areas that brands need to focus on in order to drive effectiveness when implementing martech into their marketing processes.