Joined-up Thinking from across MSQ

The ‘Privacy vs Data Marketing Conundrum’

MSQ Data’s Maria Thorpe digs into Google Consent Mode to understand how it can help businesses bridge the perceived gap between effective digital marketing and personal data collection.

Automotive Edition: Is Going Car-less, Careless?

Using the power of data, we explore the evolution of consumer interest in Electric Vehicles and evaluate possible alternative options that buyers may choose.

Planning a People Promise

As brands increasingly (and urgently) launch work streams to engage their current and future employees, James Devon takes a look at how they can most effectively plan and implement a people promise.

Automotive Edition: The Big Interview with Anita Fox

For our most recent Big Interview for the Automotive edition of Joined-up Thinking Magazine, we spoke to car marketing extraordinaire Anita Fox, who shed some light on where she thinks the industry’s heading.

MSQ’s Guide to Understanding the Sustainability Basics

Introducing the MSQ Sustainability Cheat sheet, our handy starting point to help marketers truly understand the key terms and opportunities as brands drive towards Net Zero.

Automotive Edition: Automotive Marketing in the Electric Age

MSQ’s Sustainability Experts evaluate the winners and losers in the Electric Vehicle Marketing industry. Read Automotive Marketing in the Electric Age in the latest issue of Joined-up Thinking Magazine here.

Automotive Edition: Feeling It

In the first feature article of our latest edition of Joined-up Thinking Magazine, our Chief CX Officer Ceri Perkins dives into the huge role that emotion and experience play in accelerating a customer’s car purchasing journey.

MSQ Procurefest Special: The Future of the Pitch

Is the pitch process broken? And what can be done to solve it? For an MSQ Procurefest Special, Kate Howe sat down with a panel of marketing procurement experts to find out.

Joined-up Thinking Magazine: Automotive Edition

Our latest edition of Joined-up Thinking has arrived, with articles from experts from across MSQ looking at the past, present and future of car marketing and related industries.

How can brands Feed the Beast?

How can marketers and procurement leads embrace martech and data without sacrificing the great creative thinking that sits at the heart of their communications? Our illuminating panel session found out...

Introducing MSQ Procurefest

Introducing MSQ Procurefest - a platform to help marketing procurement professionals, marketing directors and agencies discuss the key issues facing them now and in the future.

Joined-up Thinking Magazine: B2B Edition

We’re delighted to share the very latest edition of Joined-up Thinking, packed full of insight and interviews on the future of B2B marketing.